How we handle
your information.

Data controller

Ace Finance UK ("we", "us", "our"), of 167-169 Great Portland Street, London, England, W1W 5PF, is the data controller for the personal information described in this policy. If you have any questions about this policy or how we handle your data, contact us at enquiries@acefinanceuk.com.

Information we collect

We collect information you provide directly, including:

• Contact details (name, email address, phone number) submitted via our enquiry form or calculators
• Details about the finance you're enquiring about (finance type, loan size, timing, and any notes you provide)
• Information you share with our chatbot during a conversation on this site
• Technical information such as IP address, browser type, and site usage, where analytics cookies are accepted (see our Cookie Policy)

How we use your information

We use the information you provide to:

• Respond to your enquiry and discuss your finance requirements
• Introduce your case to relevant lenders and finance providers in order to arrange the finance you've enquired about
• Send marketing communications about our services, where you have not opted out (you can unsubscribe at any time via the link in any marketing email, or by contacting us directly)
• Improve our website, where analytics cookies are accepted
• Meet our legal and regulatory obligations

Who we share information with

As a finance brokerage, arranging finance necessarily involves sharing relevant details of your enquiry with third parties, including:

• Lenders and finance providers on our panel, in order to place your case and obtain terms
• Service providers who support our operations (for example, IT and hosting providers), under appropriate confidentiality obligations
• Regulatory or legal authorities, where we are required to do so by law

We do not sell your personal information to third parties.

Your rights over your data

Under UK GDPR, you have the right to request access to, correction of, or deletion of your personal data, to object to or restrict certain processing, and to request a copy of your data in a portable format. To exercise any of these rights, contact us at enquiries@acefinanceuk.com. You also have the right to complain to the Information Commissioner's Office (ICO) if you believe your data has not been handled properly.

Data retention

We retain personal data for as long as necessary to fulfil the purposes described in this policy, including any legal, accounting, or regulatory requirements, after which it is securely deleted or anonymised.

Changes to this policy

We may update this policy from time to time. Any changes will be posted on this page with an updated revision date.